The serious play story began in 1996 when Institute for Management Development (IMD) professors Johan Roos and Bart Victor created the "serious play" concept and process as a way to enable managers to describe, create and challenge their views of their business. LEGO joined the story during an IMD program for the top 300 leaders in the LEGO® Company.
LEGO® SERIOUS PLAY® © 2017 The LEGO Group
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